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(PRWEB) March 26, 2011

As the excitement around NFC payments mounts, the whole of the NFC payments industry will unite in London on the 13-14 June for NFC Payments Europe 2011. The biggest brands from Banks, MNOs, Mobile device OEMs, system integrators, payment and solution providers, regulators, semiconductor manufacturers, technology and infrastructure providers will be in London for two days of discussion and debate.

With Googles CEO calling NFC a mega-scale opportunity and the Head of Handset Software for RIM stating that 2011 is a pivotal year for NFC, the event seems to have come at exactly the right time for those companies involved in NFC payments.

The agenda covers some of the key issues that the industry currently faces. Panel debates on SIM Vs Handset Integration, how to reach critical mass and the business case for both banks and MNOs are some of the highlights of the conference. Presentations on how to structure deals between banks and MNOs alongside NFC from a merchants perspective, will cover some of the key challenges facing the ecosystem.

Scattered throughout the two days will be case studies given by some of Europes thought leaders. On top of this delegates will benefit from market predictions from IMS Research and a global overview courtesy of Visa Europe.

Confirmed speakers giving their two cents currently include the likes of Visa Europe, Orange, MasterCard Worldwide, Barclaycard, Bouygues Telecom, ClickandBuy, Everything Everywhere, KPN Group, La Caixa, IBM, Samsung, Citigroup, RIM and Bankinter amongst others.

James Davlouros, Business Leader, Vice President Innovative Platforms at MasterCard Worldwide commented I’m looking forward to the conference, as it provides a great opportunity for MasterCard and a number of key players to discuss various aspects of mobile payments, as we seek to grow our business in this exciting segment.”

Whilst Dickson Chu, Global Head of New Product Development & Alliances at Citigroup commented: For us, NFC represents huge potential for changing the nature of our relationship with consumers and the nature of our relationship partners in the mobile ecosystem which should lead to new revenue opportunities. The conference agenda is top class and NFC Insight have certainly done their homework. I’m really excited to be participating and I am looking forward to meeting other senior execs from across the industry

Organised by NFC Insight, NFC Payments Europe is aimed at helping facilitate the commercial rollout of NFC payments and will unite the industrys elite for 2 days of in-depth discuss and exciting debate. After months of research, the agenda looks packed full of all the key issues that the industry currently faces. With all the key players set to appear the conference is certainly shaping up to be a great spectacle for the whole industry.

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